When Hasbro asked for a global activation to excite Monopoly fans and drive sales of their classic board game, we came back with a huge idea: update the deck of Community Chest cards for the first time in 85 years.

 

 "The Community Chest Challenge" was born, inviting fans around the world to vote for 16 new cards to replace the original deck. More than 5,000,000 votes later, it's safe to say fans were excited to make a lasting impact on their favorite game.