Monopoly 

 

How do you come up with ideas to modernize a 90-year-old board game? First you go back and play it. 

 

Then, after about the third time you've considered flipping the board over in aggravation, something will become clear to you: the yellow Community Chest cards are outdated, and totally disconnected from the communities of today. 

 

To fix that, we created the Community Chest Challenge, giving the global Monopoly community the power to rewrite the deck. As Senior Copywriter, I helped lead the concept's development and pitch, and crafted the campaign copy to drive engagement. 

 

The result was a massive consumer response, generating over 1 million votes and leading to the publishing of a completely refreshed, fan-driven version of the iconic game.