YORK Athletics Mfg. is a family-owned, Boston-based performance footwear brand dedicated to the everyday fighter. So when COVID-19 first began to hit, we helped them develop a new initiative — the Fight From Home campaign. 

 

Through targeted messaging we called on YORK fans, friends, and family to donate a pair of sneakers and help keep doctors, nurses, firefighters, and EMTs on their feet. In exchange for their donation, YORK rewarded each participant with their own pair of kicks, absolutely free. 

 

More than 1,100 donations later, the Fight From Home campaign proved that supporting each other in times of need is always worth the fight.