Amazon Go
Amazon Go is Amazon's corner-store-sized grocery offering, best known for its Just Walk Out technology that allows customers to enter, grab what they want, and walk right out without scanning or checking out.
As one of the creative leads of Amazon Go's in-house Creative Studio, I had the opportunity to help develop our brand voice while building our brand from the ground up. My role touched everything from brand strategy to in-store signage, video production, Thursday Night Football partnerships, 360 campaigns, and more.
Brand Refresh + V2 Store Launch
Most recently our team worked to refresh our brand in support of the newest version of our store, a "one-stop daily life shop" focused less on Just Walk Out technology and more on the convenience of combining fresh meals, groceries, c-store favorites, and Amazon services in one stop.
Holiday Campaign '24
