Amazon Go
Amazon Go is Amazon's corner-store-sized grocery offering, best known for its Just Walk Out technology that allows customers to enter, grab what they want, and walk right out without scanning or checking out.
As a creative lead of Amazon Go's Creative Studio, I had the opportunity to help develop our brand voice while building our brand from the ground up. My role touched everything from brand strategy to in-store signage, video production, Thursday Night Football partnerships, 360 campaigns, and more.
Brand Refresh + V2 Store Launch
Most recently our team worked to refresh our brand in support of the newest version of our store, a "one-stop daily life shop" focused less on Just Walk Out technology and more on the convenience of combining fresh meals, groceries, c-store favorites, and Amazon services in one stop.
Holiday Campaign '24
